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Measuring diversity and inclusion with recruitment KPIs



Diversity and inclusion have become increasingly important in today's workplace. Companies are recognizing the benefits of having a diverse workforce, including increased innovation, improved decision-making, and better overall performance.

Top companies like Microsoft, Gap, and Target are steering toward diversity and inclusion. While on the workforce side, almost 80% of workers desire to work for organizations that value DE&I, according to a survey by CNBC.


However, jumping into the trend and expecting that just hiring a diverse workforce is not going to give you the result you hope for. Companies must also ensure that they are creating an inclusive environment where all employees feel valued and supported.

One way to measure the success of diversity and inclusion efforts is through the key performance indicators (KPIs). KPIs are specific metrics that companies use to measure their progress toward specific goals.


If all of this sounds complicated or scary, don’t worry. We’ll take you through some of the key recruitment KPIs that your company can use to measure diversity and inclusion efforts.


Take a deep breath, and let’s get right to it!


Understanding the Benefits of Diversity and Inclusion in Recruitment KPIs

One of the key benefits of diversity and inclusion in recruitment KPIs is increased innovation. When a company has a diverse workforce, they are exposed to a wider range of perspectives and experiences.


This can lead to new ideas and approaches that may not have been considered otherwise. By bringing together individuals from different backgrounds and cultures, companies can create a more dynamic and creative work environment that fosters innovation and growth. Evidently, companies with diverse workforce achieve up to 20% higher innovation rate and 19% higher innovation revenues.


Another benefit of diversity and inclusion in recruitment KPIs is improved decision-making. When a company has a diverse workforce, they are more likely to consider a wider range of perspectives when making decisions.


This can lead to better decisions that take into account the needs and perspectives of all stakeholders. According to research by McKinsey, companies with diverse ethnicity and gender are more profitable. By creating a team that includes individuals with different experiences and backgrounds, companies can ensure that they are making decisions that are more informed, thoughtful, and inclusive.


Finally, a diverse workforce can help you generate better overall performance. When employees feel valued and supported, they are more likely to be engaged and productive. This will ultimately lead you to better business results and a more competitive edge in the marketplace. By creating a work environment that is inclusive and supportive, companies can attract and retain top talent, build stronger teams, and drive better business outcomes.


Now, companies that prioritize diversity and inclusion should put in place recruitment KPIs to track their progress. This data will help them understand where they are succeeding and where they need to improve.


However, keep in mind that tracking KPIs is just one part of the equation. Companies must also be willing to take action based on this data and make changes to their recruitment and retention strategies to truly create a more diverse and inclusive workplace.


Risks of Not Measuring Diversity and Inclusion in Recruitment

As we stated that measuring diversity and inclusion in recruitment KPIs is important for companies. On the contrary, not doing so can bring you significant risks.


One of the main risks is the potential for biases to go unnoticed and unaddressed. Without tracking KPIs related to diversity and inclusion, companies may not realize that they are consistently excluding certain groups of candidates.


This can lead to a less diverse workforce, which can have negative consequences such as reduced innovation and creativity, missed business opportunities, and lower employee morale.


Finally, not measuring diversity and inclusion in recruitment can make it difficult for companies to attract and retain top talent. In today's job market, many candidates prioritize diversity and inclusion when considering job opportunities.


If a company has a reputation for being non-inclusive or not valuing diversity, it may struggle to attract and retain top talent, particularly from underrepresented groups.

Therefore, it is a must to track KPIs to measure diversity and inclusion, then take action to address any gaps in diversity and inclusion. This may involve implementing new recruitment and retention strategies, offering diversity and inclusion training for employees, or creating employee resource groups to support underrepresented groups. By taking a proactive approach to diversity and inclusion, companies can create a more supportive and productive work environment for all employees.


At the same time, you’ll be able to identify any areas where they may be at risk of legal action or reputation damage and take steps to address these issues before they become a problem.


All in all, while measuring diversity and inclusion in recruitment KPIs is important for companies looking to create a more diverse and inclusive workforce, not doing so can also have significant risks.


By taking steps to track and improve diversity and inclusion efforts, companies can create a more innovative, productive, and supportive workplace for all employees.


Recruitment KPIs to Measure Diversity and Inclusion

1. Diversity of Applicants

The first recruitment KPI that companies can use to measure diversity and inclusion is the diversity of applicants. This KPI measures the percentage of applicants from underrepresented groups, such as women, people of colour, and individuals with disabilities.


By tracking this KPI, companies can ensure that they are attracting a diverse pool of candidates.


To track this KPI, companies can collect data on the demographics of their applicants through their Applicant Tracking System (ATS). They can then compare this data to the demographics of the overall workforce to identify any gaps in diversity. Companies can also use this data to see which recruitment channels are most effective in attracting diverse candidates.


For example, if a company finds that they are not attracting many women through its job postings on traditional job boards, it may want to explore other channels, such as women's professional organizations or social media groups.


2. Diversity of Hires

The second recruitment KPI that companies can use to measure diversity and inclusion is the diversity of hires. This KPI measures the percentage of new hires from underrepresented groups. By tracking this KPI, companies can ensure that they are hiring a diverse workforce.


To track this KPI, companies can again collect data on the demographics of their new hires through their ATS. They can then compare this data to the demographics of the overall workforce to identify any gaps in diversity.


Companies can also use this data to see which recruitment channels are most effective in hiring diverse candidates. For example, if a company finds that they are hiring more people of colour through employee referrals than through job postings, it may want to explore ways to incentivize employees to refer more diverse candidates.


3. Time to Fill

The third recruitment KPI that companies can use to measure diversity and inclusion is time to fill. This KPI measures the amount of time it takes to fill a job opening. By tracking this KPI, companies can ensure that they are not inadvertently creating barriers to diverse candidates.


For example, if a company's hiring process takes too long, it may discourage diverse candidates who may have other job offers or who cannot afford to wait for a long hiring process. By tracking time to fill, companies can identify any areas of their hiring process that may be causing delays and work to streamline the process. Companies can also use this data to see which departments or hiring managers are taking the longest to fill positions and work with them to improve their hiring processes.


4. Offer Acceptance Rate

The fourth recruitment KPI that companies can use to measure diversity and inclusion and offer acceptance rate. This KPI measures the percentage of job offers that are accepted. By tracking this KPI, companies can ensure that they are offering competitive compensation and benefits packages to all candidates.


If a company's offer acceptance rate is low, it may indicate that its compensation and benefits packages are not competitive. This will allow companies to identify any areas where they may need to improve their compensation and benefits packages to attract a more diverse pool of candidates. Companies can also use this data to see which departments or positions have the lowest offer acceptance rates and work to improve their compensation and benefits packages for those positions.


5. Retention Rate

The final recruitment KPI that companies can use to measure diversity and inclusion is retention rate. This KPI measures the percentage of employees who remain with the company over a specific period of time, such as a year or two years. By tracking this KPI, companies can ensure that they are creating an inclusive environment where all employees feel valued and supported.


If a company's retention rate is low, it may indicate that they are not creating an inclusive environment. By tracking this KPI, companies can identify any areas where they may need to improve their diversity and inclusion efforts to retain a diverse workforce. Companies can also use this data to see which departments or managers have the lowest retention rates for diverse employees and work with them to improve their management practices.


Conclusion

The takeaway is measuring diversity and inclusion with recruitment KPIs is an important way for companies to ensure that they are creating a diverse and inclusive workforce.


By tracking KPIs such as the diversity of applicants, diversity of hires, time to fill, offer acceptance rate, and retention rate. Companies can identify areas where they may need to improve their diversity and inclusion efforts.

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